Explore our comprehensive coverage of ad-tech, including scientific research, policy developments, environmental impacts, and solutions for a sustainable future.
The FCC's reclassification of streaming platforms as Title II utilities, coupled with the launch of a unified Netflix and Disney+ ad exchange, permane...
Read Full Story →
StreamingThe simultaneous launch of the consolidated Disney-Hulu-Max streaming bundle and the EU's Digital Fa...
StreamingThe simultaneous enforcement of password-sharing crackdowns, ad-tier mandates, and live sports conso...
EntertainmentNetflix’s landmark $5 billion acquisition of WWE "Raw" signals a paradigm shift in live media dist...
Movies & TVThe structural capitulation of the SVOD model and the mandatory integration of virtual production ma...
StreamingThe simultaneous implementation of programmatic biometric ad-insertion and the EU's 30% regional dis...
StreamingThe FCC's Streaming Parity Act, the Netflix-Disney ad duopoly, Amazon's exclusive sports rights, the...
