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The AVOD Trojan Horse: Why Netflix's 45% Ad-Tier Penetration is Killing the Binge Model

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By Emma Charlotte BrooksAug 17, 2026

The AVOD Trojan Horse: Why Netflix's 45% Ad-Tier Penetration is Killing the Binge Model

Ad-supported tiers now command 28% of global streaming revenues, with Netflix's US ad-tier penetration hitting 45%. This fundamental shift in unit eco...

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#Binge Model

The AVOD Trojan Horse: Why Netflix's 45% Ad-Tier Penetration is Killing the Binge Model

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