#Cable Decline

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Streaming Viewership Hits Unprecedented 48.5 Percent Share as Cable Continues Steep Decline, Nielsen Reports

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By Emma Charlotte BrooksJul 16, 2026

Streaming Viewership Hits Unprecedented 48.5 Percent Share as Cable Continues Steep Decline, Nielsen Reports

Streaming platforms have captured an unprecedented 48.5 percent share of total U.S. television viewing time, marking the sixth consecutive month of re...

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#Cable Decline

Streaming Viewership Hits Unprecedented 48.5 Percent Share as Cable Continues Steep Decline, Nielsen Reports

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