#NFL Scheduling

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The Broadcast Fragmentation: How the $120B Global Rights Deal is Creating a Two-Tier Viewing Economy

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By Daniel Robert HayesSep 25, 2026

The Broadcast Fragmentation: How the $120B Global Rights Deal is Creating a Two-Tier Viewing Economy

The NFL’s $120 billion global broadcast rights deal is creating a two-tier viewing economy, fragmenting the domestic linear audience and prioritizin...

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#NFL Scheduling

The Broadcast Fragmentation: How the $120B Global Rights Deal is Creating a Two-Tier Viewing Economy

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