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The Scarcity Mandate: How the FTC’s "Limited Edition" Cap is Liquidating the Hype Resale Economy

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By James Alexander ReidSep 25, 2026

The Scarcity Mandate: How the FTC’s "Limited Edition" Cap is Liquidating the Hype Resale Economy

The FTC’s mandate of a strict 5,000-unit hard cap on "Limited Edition" streetwear SKUs is legally dismantling the artificial scarcity of the hype ec...

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Marine Serre x Under Armour: The Unexpected Collaboration Redefining Sportswear Fashion

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Marine Serre x Under Armour: The Unexpected Collaboration Redefining Sportswear Fashion

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