British beauty powerhouse Charlotte Tilbury has officially unveiled its most ambitious sustainability initiative to date, committing to fully recyclable packaging across its entire product range by the end of 2026. The "Magic Green" program also introduces a closed-loop system for its iconic luxury compacts.

Beauty should not cost the earth; this initiative ensures that every product we create delivers magic to our customers while actively regenerating the environment we all share.

The brand has partnered with leading UK material scientists to replace virgin plastics with mycelium-based alternatives and ocean-recovered plastics. Additionally, Charlotte Tilbury will plant one million trees in collaboration with the Woodland Trust, cementing its position as a leader in eco-conscious luxury cosmetics.