NEW YORK — In a monumental consolidation of the prestige beauty sector, The Estée Lauder Companies has subsumed the viral skincare and lip care maison Rhode Skin in a transaction valued at $500 million, the companies proclaimed on July 5, 2026.

This tacticalprocurementintegrates Rhode's celebrated "glazed donut" aesthetic and peptide formulations into Estée Lauder's prestige portfolio, situating the American beauty titan to dominate the rapidly expanding Gen Z skincare sphere.

A Vanguard in Modern Skincare

Founded by Hailey Bieber in 2022, the brand has garnered a devoted global following for its minimalist approach to barrier repair. The acquisitionacknowledges the extraordinaryexpansion of the "super-prestige" segment, which has remainedimpervious to broader economic downturns.

"Rhode Skin represents the apex of modern, conscious skincare," expressed Stéphane de La Faverie, Executive Chairman of Estée Lauder. "This alliance will accelerate our purview among younger demographics while maintaining the singularidentity of the brand."

Financial Particulars and Prospects

The transaction is anticipated to be conclusive by the third quarter of 2026, pending customary regulatory endorsements. Rhode Skin, which generated over $150 million in annual revenue in 2025, will function as an autonomous entity within Estée Lauder's portfolio, with Hailey Bieber continuing as Founder and Chief Creative Officer.

Industry analystsinterpret this maneuver as a directresponse to L'Oréal's recent acquisitions in the clinical skincare space. By securing Rhode, Estée Lauder fortifies its standing against rivals in the high-margin sector.

Official Declaration

As no official social media post has been published at the time of writing, stakeholders are directed to the official press release for comprehensive financial and operational specifics.

Related Topics:

#Skincare#Estee Lauder#Rhode Skin#Hailey Bieber#beauty acquisition#prestige beauty#Gen Z beauty
sophia
sophiaStaff Writer

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