Odeum has officially opened its doors at Harvey Nichols in central London, marking a significant expansion for the luxury resortwear-focused brand and its founder Artem del Castillo's growing retail empire.

The opening represents a strategic move to bring high-end resortwear to London's premier luxury shopping destination, offering customers an elevated yet relaxed shopping experience.

Despite its luxury positioning, Odeum maintains a surprisingly laidback atmosphere that reflects the brand's resort-inspired ethos. The Harvey Nichols location strengthens the brand's presence in the competitive London luxury market.