NEW YORK — Just as the summer season begins its slow retreat, the fashion set has already anointed its first harbinger of autumn: bold, unapologetic color. From the cobblestones of Copenhagen to the red carpets of New York, a resplendent chromatic wave is sweeping the wardrobes of editors, buyers and stars alike, signaling that fall will be anything but muted.

Over the past week, attendees of Copenhagen's spring 2027 fashion week have turned the Danish capital into a living color laboratory. Vibrant jewel tones — royal blues colliding with ruby reds — emerged as the standout sartorial statement, while warmer, autumnal shades offered a softer counterpoint against black lace and muted seasonal staples.

Stars Take the Chromatic Cue

The momentum is hardly confined to Scandinavia. At the "Ted Lasso" season four premiere in New York, Juno Temple reached into the archive and pulled out a Gucci gown from the label's spring 2003 Tom Ford era — the very same silhouette Jennifer Lopez wore to the "Gigli" premiere in 2003. Temple's twist? A daring teal in place of Lopez's chocolate brown, its plunging V-neckline and corseted bodice doing full justice to the Y2K revival. Monica Barbaro, meanwhile, closed her "One Night Only" press tour in a Trochopoulos minidress of red-and-white horizontal stripes, a masterclass in illusion dressing powered by a single vivid pop.

If Copenhagen's street style, the celebrity red carpets and last year's buyer enthusiasm tell us anything, it is that vibrant color will not surrender its place when autumn arrives.

The Runways Called It First

The fall 2026 collections had already laid the groundwork: playful proportions, checkered motifs and dark foliage ran through the season, with Celine, Prada, Balenciaga and Akris weaving in assertive pinks and reds. Buyers, too, had flagged the shift after the spring 2026 presentations, praising the expressive chromatic energy at Dior and Willy Chavarria. The result is a rare juxtaposition of street, runway and red carpet all arguing the same case — that this fall, discretion is out and saturation is in.

Reporting by Julia Teti for WWD. Follow the full trend coverage at WWD and track the season's evolving street style via WWD Fashion Trends.

olivia
oliviaStaff Writer

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