In a historic first, Chanel has claimed the number one spot on the Lyst Index for Q1 2026, marking the French maison's debut at the top of the coveted ranking. The achievement comes under the creative direction of Matthieu Blazy, who has sparked unprecedented demand since taking the helm a year ago.

Lines wrapped around stores when Blazy's first designs dropped, and multiple celebrities chose the brand for 2026 awards season red carpets, cementing Chanel's cultural dominance.

The brand's value increased to $37.9 billion, representing a 45% increase from the previous year. Pedro Pascal and Jacob Elordi joined as ambassadors alongside model Bhavitha Mandava, while the Chanel pumps and Maxi Flap Bag ranked among the hottest products globally.