PARIS — In a pivotal moment for luxury fashion's intersection with global sport, Louis Vuitton has unveiled its bespoke Trophy Trunk for the FIFA World Cup 2026, marking the fifth consecutive time the French maison has designed such a prestigious case for the world's most coveted football prize.

The meticulously crafted trunk, created by Louis Vuitton's artisans in the historic workshops of Asnières-sur-Seine near Paris, will make its debut on the pitch during the World Cup final on July 19, 2026, at MetLife Stadium in New Jersey, continuing a protocol that has become iconic since 2010.

The interior is lined with light beige leather and features a partnership logo between Louis Vuitton and FIFA integrated into the lid. This bespoke creation represents the pinnacle of French craftsmanship, merging heritage with contemporary luxury.

"For over a decade, Louis Vuitton and FIFA have shared an unwavering commitment to excellence, bound by a shared belief in sport's power to inspire and bring people together," said Louis Vuitton CEO & Chairman Pietro Beccari. "We are thrilled to continue this partnership for the FIFA World Cup 2026. At its heart stands the world's most coveted trophy—a symbol of dedication, collective ambition, and the ultimate celebration of victory."

In conjunction with the trophy trunk unveiling, Louis Vuitton has also launched an exclusive limited-edition collection of three trunks inspired by the design. The collection includes a Coffret 8 Montres for watch storage, a Cotteville 16 Montres for up to 16 timepieces, and a Malle Courrier Lozine 110 for clothing and accessories—all customizable with personal initials.

FIFA Chief Business Officer Romy Gai emphasized the significance of the partnership: "Louis Vuitton brings a unique blend of heritage, craftsmanship, and prestige to the FIFA World Cup. The Official Trophy is the most coveted prize in world football, and it is only fitting that it is carried in a Louis Vuitton trunk. The moment it is brought onto the pitch ahead of the final match will once again be a highlight, connecting tradition with the pinnacle of modern football."