LOS ANGELES — In an era where subscription fatigue is rapidly reshaping the media economy, Fox Corporation’s free streaming platform Tubi is proving that the most disruptive force in television is, ironically, free. On August 6, 2026, the company announced it has officially surpassed 110 million monthly active users (MAUs), simultaneously revealing that its most recent fiscal quarter was the highest revenue period in the streamer's history.

The milestone represents a massive validation of the Free Ad-supported Streaming Television (FAST) model. Tubi last reported its user metrics in 2024 when it crossed the 100 million threshold; it now boasts over $1 billion in annual revenue. As premium competitors scramble to introduce ad-supported tiers and lock down fragmented audiences, Tubi's ubiquitous growth suggests a fundamental shift in how consumers want to pay for entertainment.

“It really feels like we are seeing a clear validation of a strategy that Tubi has believed in and been executing for over a decade, which is the power of free streaming,” CEO Anjali Sud told The Hollywood Reporter. “Consumers—especially this next generation—increasingly want premium entertainment, they want choice, they want it to be on-demand, and they don’t want to have to pay more and deal with rising prices and paywalls and fragmentation.”

Engagement Outpaces Acquisition

While user acquisition is impressive, the platform’s retention metrics paint an even more lucrative picture for advertisers. According to Sud, Tubi’s audience grew by 14 percent year-over-year, but its actual engagement—measured in time watched—surged by 17 percent. This dual-growth dynamic indicates that the platform is not merely acting as a dumping ground for passive, background noise, but is actively retaining audiences with a deep bench of licensed films, reality television, and exclusive FAST channels.

The executive was quick to point out the broader industry paradigm shift. With industry titans like Disney contemplating their own free tiers and Netflix aggressively pushing into the ad-supported business, Sud views Tubi’s current dominance not as an anomaly, but as the inevitable future of the living room.

The Industry Reacts

Tubi Hits 110 Million Monthly Users as Fox Streamer Delivers Highest Revenue Quarter Yet (Exclusive) hollywoodreporter.com

— The Hollywood Reporter (@THR) August 6, 2026

Further reading: Read the exclusive full financial breakdown and interview with Anjali Sud at The Hollywood Reporter.